STEEL: The Material’s Champion

It’s been a long election year, and although we don’t know who will win the presidential race, we do know one thing for sure: steel is the best candidate in the automotive materials’ race. While other materials may possess a few qualities we have, they don’t have it all. As we wait for our next president to be announced, let’s look at why steel is the materials champion!

steel-president-button

The Steel Campaign Platform

 Steel is lightweight: Advanced high-strength steel (AHSS) can reduce a vehicle structure’s weight up to 29%.

Steel offers high value: Mass reduction with AHSS allows designers to hit their weight reduction targets at lower manufacturing cost than alternative materials, thus maximizing value to automakers and consumers.

 Steel is trustworthy: Consumers know and trust steel. Vehicles using AHSS grades increase the overall automaker brand opinion and equity in the minds of consumers.

 Steel is strong: The variety of steel grades allows automakers to use the right grade in the right application for exceptional occupant protection, crash energy management and durability.

 Steel is sustainable: Steel is continuously recycled into new products, preserving natural resources for future generations and reduces vehicle greenhouse gas emissions.

Steel is global: Steel-intensive designs can be implemented on global vehicle platforms, enabling car companies to keep design and manufacturing costs low.

sustainable-earth-image

The votes are finally in and we’re ready to announce the next materials champion… STEEL!

steel-checklist

Source: e3Learning (Flickr)

Light, strong and sustainable – steel is everything you need it to be.

Why did you vote for steel: the material’s champion? Let us know in the comments below!

This entry was posted in News and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s