Collaboration Puts Us on the Road to Success at CAR MBS

Earlier this month, the Steel Market Development Institute (SMDI) participated in the 2017 Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held at the Grand Traverse Resort in Traverse City, Michigan. If you attended the event, chances are you saw us while driving up on I-75, when checking into the resort or perhaps while reading the Automotive News Show Daily.


MBS is CAR’s annual flagship event. It serves as a platform for thought-provoking dialogue providing a vision for the future of the global automotive industry.

This year, attendees ranged from automaker and supplier executives to finance, academia, labor, government, business and automotive media representatives. This diverse crowd all gathered with one common interest – to connect and focus on issues currently challenging the automotive industry and solutions to achieve success.

Throughout the week, more than 65 speakers shared valuable material and engaged in candid discussion. Programming topics included manufacturing, connected and automated vehicles, sales and production forecasts, trade, strategy, restructuring, fuel emissions policy, mobility and design and innovation.

John Catterall, executive director of the Auto/Steel Partnership (A/SP) presented as part of the seminar’s “World Class Manufacturing Technologies” session. Catterall’s presentation highlighted the successful collaboration between the automotive and steel industries, next generation steels to the industry and the A/SP technology roadmap.

Industry to-do list

Aside from programming, the event served as a catalyst for networking. With more than 1,000 attendees, SMDI executives and SMDI member company representatives had the opportunity to interact with influential stakeholders within the industry. This included 70 onsite media who were interested in discussing steel innovation, lightweighting capabilities and the industry’s commitment to sustainability.

AD and P interview from AMF

It’s no surprise MBS is recognized as a must-attend event which continues to move the automotive industry forward in Michigan. SMDI is already looking for to attending the 2018 CAR MBS, scheduled for July 30 – August 2, 2018.

Did you attend MBS? Comment below and share your favorite presentation or event from the week!

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