Author Archives: Steel Market Development Institute

The Future of Autonomous Vehicles Depends on Steel

While we may not know for certain how autonomous vehicles will look or what form their technology will take, we do know they will depend on high-strength steel Continue reading

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American Truck Buyers: Make Mine Steel

Americans demand a lot from their trucks: performance, safety, durability price and fuel economy. For those reasons, truck owners demand steel. Continue reading

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Five Years Later – Consumers Still Prefer Steel

Five years ago, an announcement was made sparking a materials debate across the automotive industry. With one of the top-selling vehicles in the U.S. becoming aluminum intensive, we wanted to know what the everyday driver thought about materials used in … Continue reading

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