Author Archives: Steel Market Development Institute

American Truck Buyers: Make Mine Steel

Americans demand a lot from their trucks: performance, safety, durability price and fuel economy. For those reasons, truck owners demand steel. Continue reading

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Five Years Later – Consumers Still Prefer Steel

Five years ago, an announcement was made sparking a materials debate across the automotive industry. With one of the top-selling vehicles in the U.S. becoming aluminum intensive, we wanted to know what the everyday driver thought about materials used in … Continue reading

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