American Truck Buyers: Make Mine Steel

Generic silver pickup truck

Americans demand a lot from their trucks, and truck manufacturers depend on steel to deliver on their consumers’ performance, safety, durability, price and fuel efficiency requirements. While truck, car and SUV drivers all appreciate a ride made from steel, Americans in the market for a truck are the most likely to prefer key vehicle components to be made from steel. It makes up a big part of their purchase decision because they know only steel can make their truck the best it can be.

This preference for steel among truck owners and shoppers was one of the key findings from a new national study we commissioned through quantitative research firm Lab42. The researchers looked at what Americans think about the materials in their cars, trucks and SUVs and how much those factor into their decision about what to buy at the dealership.

Truck Drivers Want Steel Trucks

One notable finding is 58 percent of truck buyers think it’s important to have their truck’s frame and structure made from steel. That’s a higher importance rank than commonly-advertised truck attributes such as accessory options and towing capacity.

So why do Americans think steel is more important than how much their truck can tow or what accessories they can get? For one thing, they don’t trust the other options, especially aluminum. An overwhelming majority of surveyed consumers do not believe aluminum is as durable (87 percent), strong (90 percent) or safe (91 percent) as steel.

They also know from experience steel delivers on the things they care most about when it comes to their truck, including price, safety, cabin and payload size, fuel efficiency, body design, performance and durability. All of these factors benefit from steel’s unique combination of strength, formability, weight, sustainability and price.

Great New Steels Mean Great New Trucks

While truck buyers love steel, they especially love what today’s high-tech steels can do for their trucks. This is why manufacturers are increasingly turning to advanced high-strength steel (AHSS) and ultra high-strength steel (UHSS) to make iconic trucks better than ever before.

The unmatched combination of strength, rigidity and formability provided by AHSS and UHSS lets truck designers build tougher, stronger and lighter trucks. These exceptional new steels allow designers to thin cabin pillars, making truck interiors more spacious while minimizing blind spots. They make trucks lighter and stronger at the same time, improving fuel efficiency without sacrificing performance. They also make huge contributions to safety, enabling designs and systems to keep occupants safe in head-on, side-impact and rollover crashes.

Americans love their trucks, and they demand a lot from them. When it comes to strength, safety, performance, durability, economy and sustainability, truck owners trust steel to get the job done.

Own a truck? Tell us in the comments below what’s most important to you.

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Five Years Later – Consumers Still Prefer Steel

Five years ago, an announcement was made sparking a materials debate across the automotive industry. With one of the top-selling vehicles in the U.S. becoming aluminum intensive, we wanted to know what the everyday driver thought about materials used in their truck or SUV. So, back in 2013, we launched a survey to gauge awareness and preference for automotive materials among consumers.

In that first survey, 75% of consumers preferred steel and understood its high correlation to the safety of their vehicle. Consumers highly associated steel with strength and better protection for their family when directly compared to aluminum. Additionally, 50% of the total audience ranked type of material for their vehicle’s frame or body as an extremely important decision-making factor when choosing a truck or SUV to buy or lease. When consumers were informed automakers were replacing steel with aluminum, respondents weren’t very happy with the choice, with more than 47% declaring they had a negative reaction.

SMDI Consumer Survey Infographic_Social-02


Five years have passed since the initial survey and with consumers favoring trucks and SUVs again, as well as recent fuel economy debates, we decided it was time to see if their preferences have changed. In April 2018 we replicated the survey with the addition of sedan owners and intenders. What we learned is impressive! Ninety percent of consumers believe steel is stronger and more durable than aluminum, and advanced high-strength steel remains the preferred material for a vehicle’s frame for 92% of those surveyed.

Most important? Aluminum is a deal breaker with consumers. More than half of consumers claim replacing steel with aluminum will negatively impact their opinion of an automaker. And, if an automaker did replace steel with aluminum, more than 40% of those surveyed would be less likely to buy or lease from that manufacturer.

SMDI Consumer Survey Infographic_Social-05

In fact, steel plays a critical role in more than half of the top ten decision making criteria consumers noted when they are looking to buy or lease a new vehicle:

  1. Safety: Advanced high-strength steel (AHSS) and ultra high-strength steel (UHSS) give automakers exceptional high strength grades to efficiently design strong, rigid passenger compartments to prevent intrusion while minimizing blind spots for the driver. Additional grades provide a combination of high strength and energy absorption to help manage front- and rear-end collisions.
  2. Price: Steel-intensive body structures and closures offer the most cost-effective solutions to automakers thus translating to cost savings for consumers.
  3. Interior Roominess: The efficient design of the passenger compartment with steel allows for roomier interiors.
  4. Appealing Physical Design: Steel’s formability allows designers options for more shape in vehicles as compared with aluminum alloys.
  5. Vehicle Test Result Reviews: Steel’s properties contribute to ride and handling and durability which results in overall exceptional vehicle performance.
  6. Fuel Efficiency: Steel’s high strength, and thus lightweighting contribution to vehicles, increases fuel economy.

Five model years, a changing automotive landscape, development of autonomous vehicles and so much more all took place between surveys and yet consumer preferences for vehicle materials are unchanged. As you look to purchase or lease a new vehicle, don’t forget about the high value steel provides. Tell us in the comments below: what do you consider when looking for a new car, truck or SUV?

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Taking the Safe Route

“Strap, secure, go,” may seem like a simple way to get your car ready for a long journey or quick trip this summer; however, there are a few more crucial steps to successfully baby- or child-proof your vehicle. With family vacations, trips to the local ice cream shop and daily outings quickly approaching, now is the perfect time to brush up on car safety tips.

Do Your Research
First and foremost, do your research on car seats. This includes ensuring the seat is federally approved, knowing specific age- and size-appropriate seat recommendations for your child, proper installation and which position is the safest to face. The American Academy of Pediatrics states all children younger than 13 should ride in the back seat. To see which type of car seat is recommended for your child’s age, height and weight, visit the National Highway Traffic Safety Administration.

Designate a Spot for Your Keys
It may feel like common sense, but oftentimes we forget how easy it is to leave car keys laying around. Make sure to never leave your keys in or around your car, or in reach of children. Kids look up to their parents as role models and pick up on their actions. You never know when they’ll play “grown-up” and try to actually start the car. To avoid any problems or accidents, keep your car locked at all times and have a designated safe spot for your keys.

Lock It Up
Lock it up in general. Whether it’s a window lock or rear door lock, utilize every child lock available in your vehicle. Window locks prevent distractions, such as siblings arguing if the window should be up or down. They also remove the possibility of anything getting stuck in the window. Read your car manual instructions to enable rear door child locks, especially if your child is within reach of the lock.

Look Both Ways, Twice
In the average week, 50 children in the United States are injured from being backed over by a vehicle. Back overs typically occur in parking lots or driveways and can be fatal. Lemonade stands, hide-and-seek and driveway basketball games put children at a higher risk during the summer months. Children may not understand the potential danger of a vehicle or how blind spots work. Even with backup cameras, you can never be too cautious. When putting your car in reverse, you should always be 100 percent conscious of your surroundings, after all children are constantly on the move.

Keep It Clean
Keeping your car as clean as possible is another way to ensure car safety. The less clutter there is, the clearer your mind will be. After cleaning, do not leave cleaning supplies in your car that could be toxic to children. Items that may not seem like a danger to you can be hazardous to children. Remember to store potentially dangerous items such as tools, wiper fluid, motor oil and medications in a secure spot. Fastening vacant seat belts with the switchable locking retractor is beneficial, as unused seat belts may pose a strangulation risk.

Rest Assured
Today there are more than 200 grades of steel available to automakers, allowing engineers to apply the right grade in the right location for exceptional occupant protection, durability and crash energy management. Rest assured, you can feel protected when driving your kids around town as a result of innovative steel solutions used throughout your vehicle.

Never Leave Your Child Alone
Whether it’s the middle of winter or the peak of summer, never leave your child alone in a vehicle. The temperature in a car rises rapidly, even on cool days. Leaving a window down does not allow for adequate air circulation. Heat stroke happens quickly, so a child should never be left alone in a car. Running a quick errand is not worth risking a child’s life.

Be Aware
Always being aware is the key to car safety and your child’s safety is clearly the number one priority. Even in a parking lot or when crossing the road, you should always be alert. Properly educating children on car safety promotes precautionary measures. When gearing up for a family vacation this summer, don’t just “strap, secure, go.” Take the safe route with our car safety tips!

Did we miss something? Let us know your babyproofing tips in the comments below!

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Steel Shines Once Again at Great Designs in Steel 2018

Another Great Designs in Steel (GDIS) seminar is in the books! Steelmakers, automakers, suppliers, engineering firms and more came together on May 16 for the Steel Market Development Institute’s (SMDI) annual conference in Livonia, Michigan. The symposium allows the steel and automotive industries the opportunity to present their research and network. With hot-button topics such as lightweighting and life cycle assessment slated for discussion, it’s no surprise the 17th annual event set a new record for registrations. Twenty-five percent of more than 1,700 registrants were there for the first time – and there’s a good chance they’ll be back!

Held at the Laurel Manor Conference Center since its inception in 2002, GDIS provides a platform for steelmakers and automakers alike to showcase technical presentations on new steel technologies. These include advanced high-strength steel (AHSS), lightweighting, automotive safety and manufacturing technologies for today’s vehicles. Attendees always leave with a greater understanding of where the industry is headed. This year was no different, as automakers (FCA US LLC, General Motors Company and Honda) graced the stage with SMDI members and a host of other organizations in the steel and automotive industries.

This year’s event began with a host of steel dignitaries sharing important information. Nucor Chairman, CEO and President John Ferriola held a fireside chat with local Detroit TV personality Andrew Humphrey about the state of the modern steel industry. SMDI Senior Director Dave Anderson presented Nic Goldsberry of Honda with the 2018 Automotive Excellence Award. SMDI Vice President Jody Hall then keynoted the conference by unveiling a comprehensive study comparing the life cycle assessments of vehicles lightweighted with both AHSS and aluminum. The presentation, showing AHSS’ clear advantage, laid the foundation for a day filled with in-depth demonstrations of steel’s superior performance, value and sustainability as well as its latest technical advancements.

Steel’s status as the best lightweighting material available to the automotive industry was validated by the vehicle-specific presentations given by engineers from automotive manufacturers. General Motors showcased its AHSS technologies in the 2019 Chevrolet Silverado, while rival FCA US LLC teamed up with Gestamp to demonstrate the 2019 Ram 1500’s innovative high-strength steel door ring. Honda’s Acura division presented two vehicles, showing off its door ring design in the 2019 Acura RDX and a new technique used to create the NSX supercar’s A-pillar. When all was said and done, more than 30 presenters helped drive the steel and automotive industries forward in their own way.

Beyond the stage, two different areas gave various organizations the ability to share important information about their products and teams. The Steel Showcase served as a display of the research and collaboration happening among SMDI members – AK Steel Corporation, Algoma, ArcelorMittal and Nucor Corporation – and other players in the steel industry. The Exhibit Hall allowed automakers and suppliers alike to showcase the best of what they have to offer, including the body-in-white displays of the Honda Odyssey, BMW 3-Series and Chevrolet Silverado.

The event made a lasting mark on the automotive industry. We can’t wait to see what kind of innovation comes out of the event!

What design innovations are you most looking forward to in future vehicles? Comment below.

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Shaping the Automotive Industry – Many Women at a Time

As an important part of the global economy, many people look to the automotive industry as a trendsetter in the worldwide workplace. With women like Mary Barra paving the way, it’s refreshing to see so many female faces making their way into leadership roles within the automotive industry.

Historically, the automotive and steel industries have been male-dominated. It didn’t change much until World War II, when Rosie the Riveter told American women they were capable of holding their own, women began to expand their roles outside the home. Once the war was over, many of those women left their jobs. However, some stayed in the workplace and the idea of women working alongside men began to gain acceptance.

Fast-forward to today, women are rubbing elbows with men whether it’s in management, distribution or factories more than ever. Women were once again celebrated at the 2018 Chicago Auto Show’s second-annual What Drives Her networking luncheon and panel discussion, presented by the Alliance of Automobile Manufacturers.

Scotty Reiss, founder of A Girls Guide to Cars, kicked off a two-part panel discussion featuring Editor-in-Chief, Jennifer Newman; Facebook’s Industry Manager, Auto Team, Kim Stonehouse; Ford’s Mini and Medium Utility Marketing Manager, Cristina Aquino; and Steel Market Development Institute (SMDI) Vice President, Automotive Market, Dr. Jody Hall.

Panelists touched on the importance of women holding leadership positions, the increasing role women play in shaping the industry and women leading the charge to close gender and inequality gaps in business and everyday life.

Watch the full panel discussion on Facebook live.

During the panel discussion, Jody Hall shared she spent 30 years working in the automotive industry and has faced many obstacles influencing her career. During this time, she witnessed the evolution of women leading companies and serving in leadership roles. In her current role as vice president of the automotive market for the SMDI, Jody continues to influence and empower young women in the automotive and steel industries.

According to statistics presented by moderator Scotty Reiss from A Girls Guide to Cars:

  • Women buy or influence the purchase of 85% of all cars, yet they hold only about 27% of all the jobs in the auto industry;
  • Women who work in auto businesses have an 80% job turnover rate and most of that happens in the first month on the job; and,
  • Women hold more drivers’ licenses and master’s degrees than men.

Thus, it’s no surprise there are thousands of women impacting today’s automotive and steel industries, showcasing their ability to balancing work and continue to support their communities and family.

Do you know any women who are making an impact in the steel and/or automotive industries? Why are these women inspirational to you? Leave us a comment below.

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Life Cycle Assessment: Tailpipe-only Standards Can Result in Unintended Consequences

When we focus only on tailpipe emissions, this results in unintended consequences of increased total greenhouse gas (GHG) emissions at a higher cost to consumers. Fortunately, steel offers the best solution for the environment, the best performance for automakers, and the best value for consumers.

So, where’s your proof?

The Steel Market Development Institute (SMDI) announced during their 2018 Chicago Auto Show press conference, the Steel Recycling Institute (SRI) completed a peer-reviewed life cycle assessment (LCA) study demonstrating the importance of material production emissions toward a vehicle’s lifetime environmental impact. The study, “Life Cycle Greenhouse Gas and Energy Study of Automotive Lightweighting,” examines the overall environmental impact of vehicle lightweighting using advanced high-strength steel (AHSS) compared with aluminum.

The LCA study of five different vehicles represents one third of the annual vehicle production volume. This study went through a stringent 10-month review and validation by a panel of environmental experts from Harvard, Massachusetts Institute of Technology (MIT), Argonne National Lab and thinkstep – an independent LCA consulting firm. The expert’s approval of the study makes it not only conformant with International Organization for Standardization (ISO) standards for LCA studies, but also the most comprehensive and rigorous automotive materials study.

It concludes AHSS-intensive vehicles had lower or equivalent life cycle emissions than aluminum-intensive vehicles for every class of vehicles tested – sedans, trucks, SUVs and alternative power train vehicles. The increase comes primarily from the difference between the material production phase emissions of AHSS and aluminum. These production emissions are not counted when focusing only on tailpipe emissions under current EPA regulations.

Emissions occur at the start of vehicle production including material processing, and continue through the entire vehicle life cycle. The dramatic increase in material production emissions for vehicles lightweighted with aluminum instead of AHSS is never offset by emissions reduction benefits during the vehicle’s useful lifetime – the approximately 10 to 12 years it’s driven.

What are some key findings of the study?

  • AHSS-intensive vehicles had lower or equivalent total life cycle GHG emissions than aluminum-intensive vehicles for every class of vehicle tested.
  • The use of aluminum instead of AHSS to lightweight the vehicle body structure and closures resulted in a significant increase in materials production GHG emissions and energy consumption for every scenario. These emissions occur at the start of (and remain in the atmosphere throughout) the vehicle life cycle.
  • In many cases, the dramatic increase in materials production emissions for vehicles lightweighted with aluminum instead of AHSS is never offset by emissions reduction benefits during the vehicles useful lifetime.

So, why is it better to lightweight with AHSS over aluminum?

If you lightweighted all five vehicles in this study to aluminum instead of AHSS, the life cycle GHG emissions increase is estimated at 12 million tons, which equals:

  • Emissions from electricity used to power 1.6 million homes
  • 2 billion gallons of gasoline
  • 7 billion miles driven by an average passenger vehicle
  • 2,757 wind turbines running for an entire year

These representations are effective examples of how focusing on one discrete area (the tailpipe) can lead to the unintended consequences of increased GHG emissions. View the infographic here.

What does this mean to me as a consumer?

If automakers are forced to lightweight with materials other than steel to achieve small increases in fuel economy – in the case of these five vehicles, equal to or less than ½ mile per gallon (mpg) – it will cost the consumer hundreds of dollars more in the purchase price of that vehicle.

Based on material cost differences only, it is estimated consumers will pay between $600 and $1,200 more depending on vehicle size. All of this for only about ½ mpg improvement or around 4 gallons of gasoline per year. And this cost does not include other costs of ownership such as insurance and repair which increases with the purchase price of a vehicle.

With that in mind, you must question: Do you really want to pay more for a vehicle that may not be helping the environment? For you, the consumer, steel-intensive vehicles give you the highest value in your total cost of ownership.

What does this mean for the environment?

Lightweighting with steel yields the lowest greenhouse gas emissions compared to other materials, not only in material production, but also in the total vehicle life cycle. This makes it the environmentally sound choice for automakers.

Have questions?

Leave them in the comments below and we’ll be happy to answer them for you! Also, download our infographic highlighting greenhouse gases emissions when lightweighting with AHSS in comparison to aluminum. Read the full report here.

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Honda Odyssey Takes Home Family Vehicle of the Year Award at Chicago Auto Show

The 2018 Honda Odyssey was recognized as the Family Vehicle of the Year award by the Midwest Automotive Media Association (MAMA) during the 2018 Chicago Auto Show.





MAMA developed the award to help car-shopping families make a wise decision when they’re ready for a new vehicle. To qualify for the award, vehicles had to have four doors, start at less than $50,000, appear at one of MAMA’s two annual rallies, and be new or significantly updated within a year of the MAMA Spring Rally, which took place last May.

The fifth generation Odyssey is an extension of Honda’s next generation ACETM body structure as applied to the global light truck platform delivering best-in-class performance and driving dynamics.

Steel makes up 99 percent of the Odyssey’s overall body structure, including 58 percent high-strength steel and advanced high-strength steel. The application of advanced steels contributes to the 75 pound reduction in vehicle weight while increasing torsional rigidity by 44 percent compared to the previous model.

High-strength steel and advanced high-strength steel are used in the Odyssey’s A, B and C pillars, roof rails, front and rear rails, and front subframe, allowing the vehicle’s cabin structure to better manage front, side, roof and rear collisions. Thus, the Odyssey has been award a 5-star safety rating from the U.S. National Highway Traffic Safety Administration (NHTSA) and is an IIHS Top Safety Pick.

Congrats to Honda on this honorable recognition! Share your congratulations in the comments below.

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SMDI Honors Men and Women of Steel at North American International Auto Show

Without the dedicated men and women within the automotive and steel industries, the Steel Market Development Institute (SMDI) would not be able to continue to drive automotive innovation.

For the fourth year in a row, SMDI recognized two outstanding leaders in the industry who are accelerating innovation with the “Men and Women of Steel” awards at the 2018 North American International Auto Show. The Industry Innovator award honors an automotive designer or engineer who showcases superior capability/innovation in the application of advanced high-strength steel (AHSS). The Community Hero award recognizes local men and women of steel whose lives have been impacted by AHSS or who have used AHSS in a heroic way to help other people.

The Industry Innovator Award was presented to Jack Dolan, FCA US LLC, as result of his work with the steel industry on innovative AHSS solutions on future FCA vehicles. Jack’s dedication to innovation in steel helped reach weight reduction goals in various projects and he continues to lead the FCA team in collaborative, state-of-the-art solutions.

The Community Hero Award was presented to Dr. Don Malen, University of Michigan, for his recent work as a professor at the University of Michigan where he teaches automotive structure design. He continues to work closely with the steel industry, including projects with WorldAutoSteel and A2Mac1.

Join us in the comments below in congratulating Jack and Don for all their hardwork in continuing to accelerate automotive innovation through steel applications.

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North American Car, Utility and Truck of the Year Celebrate Steel’s Innovation

Media Days kicked off with a bang during the 2018 North American International Auto Show. Often referred to as the “Oscars of the Auto Industry,” the announcement of the 2018 North American Car, Utility and Truck of the Year Awards were just that. These highly-coveted awards recognize excellence in innovation, design, safety, performance, technology, drive satisfaction and value. These factors fall in line with steel’s characteristics of strength, lightweighting, value and performance.

The Honda Accord won the 2018 North American Car of the Year, while the Lincoln Navigator was crowned Truck of the Year and the Volvo XC60 was named top utility vehicle of the year.

Car of the Year: Honda Accord

Honda raised the bar with its 2018 Accord, moving away from its conventional appearance. Known for its reliability, the Accord is composed of 29 percent ultra high-strength steel content and 54.2 percent is high-strength steel (above 440 MPa).This marks the third year in a row for Honda to win an award in one of these categories, with the Honda Civic winning Car of the Year in 2016 and the Honda Ridgeline winning Truck of the Year in 2017.

Truck of the Year: Lincoln Navigator

The all-new Navigator, Lincoln’s flagship SUV, combines modern luxury with advanced technology. The SUV was completely redesigned from the ground up last year for the first time in a decade. With its full-boxed, high-strength steel frame, the Navigator moves confidently on the road. This award marks the first time a Lincoln vehicle has captured one of these prestigious awards.

Utility Vehicle of the Year: Volvo XC60

The Volvo XC60 prevailed as a result of its design, safety and driver-assistance features. The already well-liked midsize SUV was redesigned, offering Volvo’s distinct brand of luxury with a wider appeal. Well-equipped, the Volvo XC60 continues its legacy of using advanced high-strength steel within the vehicle.

Please join us in congratulating this year’s award winners by sharing your thoughts below.

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Steel & Autonomous Driving – The Perfect Pair

It’s almost impossible to visit an automotive news site without seeing an article about autonomous vehicles. Automakers and industry influencers have made it clear autonomy is the direction every OEM and technology company is racing toward.

According to the National Highway and Traffic Safety Administration (NHTSA), autonomous vehicles are defined as cars operating in self-driving mode, without direct driver input or monitoring to control the steering, acceleration and breaking. Without physical drivers, these vehicles need another form of communication with their surroundings.

Technology and Occupant Protection

Enter sensors – the technology being used by connected vehicles to understand their environment, including other vehicles and infrastructure they must interact with.

The average cost of vehicles currently on the roads is up 57 percent from 20 years ago. Unfortunately, these added sensors are expected to raise vehicle costs even higher. All of this added precious cargo needs the same protection as the precious human cargo riding inside (see more about protecting occupants with steel in this blog post). With vehicle prices already high, and sensors making them even more costly, it’s imperative the technology and the passengers get the best protection for the greatest value. The solution? Steel!

57 percent increase

To counteract the large investment in sensors and batteries, lightweighting with advanced high-strength steel (AHSS) provides the greatest value for the automaker, which in turn cuts costs for the consumer, without cutting strength and a sense of security. Steel has an impressively high value compared to alternative materials making it the easy choice when it comes to the best protection while offsetting the price of additional sensors and batteries for autonomous vehicles.

The transition to an autonomous world will not happen overnight and the risk of accidents and crashes will never disappear completely. Mother Nature is unpredictable and even in a fully autonomous world, we can’t forget about animals darting in front of autonomous vehicles that cannot stop in time or a storm sending branches and other debris flying onto these cars. With such a wide variety of AHSS grades, automakers will continue to choose the right grade for the right application to provide excellent occupant protection in any situation Mother Nature throws our way.

Vehicle Design

The average vehicle on the road today is made up of about 50 percent steel. Although it’s not clear just yet what these new autonomous vehicles will look like, it’s likely they’ll remain steel-intensive. Whether these fancy new rides look more like spaceships than vehicles or they stick to the classic designs we have today, the new generations of AHSS are formable without sacrificing strength. New generations of AHSS, including twinning-induced plasticity (TWIP), are extremely strong yet also formable allowing automakers to reduce mass for the difficult-to-form parts of futuristic vehicles. With more than 200 grades of steel available, there is sure to be a grade perfect for every application, now and in the future.

Along with the futuristic exterior of autonomous vehicles come new and improved interiors as well. It’s expected since we no longer need to rely on a human driver our vehicles will become more like our family rooms, a place to gather, get work done or take a nap. The seats may all face toward the center of the car, recline into beds or transform in a completely different way like the Mercedes-Benz F015 Autonomous Concept. These changes will affect the way we enter and exit the vehicle, eliminating the center pillar between the doors, resulting in the need for more structural steel for added strength in the surrounding areas.

Mercedes Benz Concept

The underpinnings, including the chassis and suspensions systems, of most vehicles are currently comprised of steel to provide an excellent, smooth ride and handling experience. Our existing road system is littered with pot holes, construction zones and other hazards, which will not be eliminated by the time autonomous vehicles hit the road and become main stream. Without a high-strength steel base and structure, these nice, new autonomous vehicles won’t be able to provide a smooth ride on our current roads.

The future of driving may not actually be driving. Steel is innovating to become the solution to challenges arising from autonomous driving. With steel, passengers can rest assured they’re safe from whatever new dangers come about and any design chosen by engineers can become reality. While autonomous driving comes at a cost, steel continues to provide the greatest value while offering the best protection for new technology and, of course, the vehicle occupants.

Generic Electric Vehicle

What do you want to see in autonomous vehicles? Let us know in the comments!


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